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Privacy Policy 
Last Updated: March 21, 2019

Pixie Dust understands the importance of protecting your privacy and security. This Privacy Policy describes our practices for collecting, using, disclosing, and otherwise managing the information we collect from and about you when you visit our website, (the “Site”), use any of our mobile applications (each an “App”), visit or make a purchase at our spa/store (each a “Store”), or otherwise contact or interact with us offline ("Offline Services"). The Sites, Apps, Stores, and Offline Services are collectively referred to as the "Services."  By using this Site, you agree to the collection, use, and disclosure practices as outlined below.



Information You Provide 
Pixie Dust collects information from and about you when you choose to share it with us.  This may include when you use the Services, register for an account, make a purchase, participate in promotional activities, sign up for our newsletters or email lists, register for a loyalty program, participate in a product review, survey, or other similar programs, or otherwise contact or communicate with us. The information we collect may include your name, billing and/or shipping address or zip/postal code, mobile or other phone number, email address, photographs, date of birth, and, when you use the App, we may utilize touch ID or other similar services, if enabled.
For example, you also may provide us with certain information in connection with specific transactions:

  • Make a Purchase . If you make a purchase, we collect payment information to process the payment.  Depending on the form of payment you choose this may include credit or debit card, PayPal, or Apple Pay applicable details.

  • Device-Location Information : If you download and use one of our Apps, you may choose to allow the App to collect precise information about the location of your device.  In order to allow the App to collect real-time location information you must opt-in to this service when prompted by the App and also enable the GPS services on your mobile device. 

  • Interactions through Social Media . You may also engage with our content on or through third party social networking sites, such as Facebook or Instagram.  When you do, we may automatically receive certain information about you based on your registration and privacy settings on those third party services. This may include, but may not be limited to, name, user name, demographic information, updated address or contact information, location, interests, and publicly-observed data.

  • Invite-a-Friend/Information about a Third Party . If you send someone else communication from the Site or App, such as an invitation to a friend, the information you provide about yourself and the third party ( e.g., name, e-mail address) will be used to facilitate the communication.  Please ensure you only provide information about individuals with whom you have a personal or family relationship and who would want to receive the communication.

  • Information Automatically Collected Pixie Dust, or its service providers, may use cookies, web beacons, pixel tags, log files, or other technologies to automatically collect certain information about visitors to our Site or App, users of our online services, and interactions with our emails and online advertisements, and to allow us to keep track of analytics and certain statistical information.
For example, we may collect information such as your domain type, browser version, operating system type or mobile device model, service provider, IP address or MAC address, mobile device identifier or other unique identifier, and Wi-Fi networks that you connect to. We also may collect information about your use of the Site or App, including the date and time you visit, the areas or pages that you visit, the amount of time you spend viewing or using the Site or App, the number of times you return, other click-stream or site usage data, emails that you open, forward or click-through to our Site or App, and other sites or apps that you may visit.  In addition, we may collect other information about the technical efficiencies of our Site and services, such as the time to connect to our Site, time to download pages and the number of times different pages are visited.Third Party Analytics and Interest-Based Advertising : We also may use third party advertising, analytics, and tracking tools to better understand who is using the Site or App, how people are using the Site or App, how to improve the effectiveness of the Services and related content, and to help us or those third parties measure the effectiveness of our marketing campaigns and serve more relevant advertising to you on our Site or App and on other websites or apps. To support this interest-based advertising solution, we, or our service providers (such as ad networks and other advertising companies), may collect and use information about your visits to our Site or App and to other websites or apps (such as web pages you visit and your response to ads), and/or information from your mobile device and email.  These third parties may use technology such as cookies, web beacons, tracer tags, pixel tags, log files, flash cookies, or other technologies to collect and store this information. They may also combine information they collect from your interaction with the Site or App with information they collect from other sources.
Please visit “Your Choices and Opt Out” for further information, including about Do Not Track and how to disable cookies.
Information Collected From Other Sources 
We may acquire information from other sources to update or supplement the information that you provide or that we collect automatically (such as information to validate or update your address or other demographic information).  We will use the information we acquire to help maintain the accuracy of your personal information, understand and improve our product and service offerings, to assist in the selection of store location and otherwise in accordance with this Privacy Policy. 
Combination of Information 
We may combine the information we collect from and about you, including information you provide to us and information we automatically collect, with information collected offline, across other computers or devices that you may use, and from third party sources.



Pixie Dust may use the information we collect from and about you for any of the following purposes:

  • To respond to your inquiries, provide you with the Services, provide you with notices about your account, and to contact and communicate with you when necessary or as otherwise permitted by this Privacy Policy.

  • To validate, confirm, verify, deliver, and track your order (including to process payment transactions, arrange for shipping, handle returns and refunds, and contact you about your orders, including by telephone).

  • To enhance your online shopping experience, including as a way to recognize you and welcome you to the Site or App.

  • To contact you with information, newsletters, or promotional materials from Pixie Dust or on behalf of our affiliates and partners.

  • To provide you with personalized or customized content, targeted offers, and advertising on the Site or App, via email, through push notifications, on your shopping receipt, or across other websites, mobile applications, social media or online services.

  • To use your device location information to determine your physical proximity to our Stores when you use the App and elect to use such features.  These features may be used to help you locate nearby Stores or to provide you with deals or coupons based on your device’s location.

  • To use your data in an aggregated, non-specific format for our analytical and demographic purposes.

  • To review the usage and operations of our Services, develop new products or services, and to enhance or improve our content, products and services.

  • To address problems with the Services, our business, or our products and services.

  • To protect the security or integrity of the Services and our business.

  • For other purposes disclosed at the time you provide your information or otherwise with your consent.



Pixie Dust may share the information we collect from or about you as follows:

  • (1) Affiliates : We may share your information with our affiliates and subsidiaries for business, operational, promotional and marketing purposes. Such affiliates and subsidiaries may also act in the role of service provider. 

  • (2) Service Providers : We may share your information with our service providers that provide us with business, professional, advertising or technical support, help us operate our business and the Services, or administer activities or other functions on our behalf. Your personal information may be maintained and processed by our service providers in the US or other jurisdictions.  For further information about the manner in which our service providers process your personal information, contact the Privacy Officer as set out below.

  • (3) Co-Branded Relationships : Certain areas of our Services may be provided to you in association with third parties, such as advertisers that provide products and services or rewards programs. We may share information with these third parties as specified at the time of collection of your personal information if you participate in a co-branded, co-sponsored, or jointly presented promotion, contest, survey, voting feature, or service.

  • (4) Sweepstakes, Contests, and Promotions . If you choose to enter into one of our sweepstakes, contests, or other promotions (a "Promotion"), we may disclose your information to third parties or the public in connection with the administration of such Promotion, as required by law, as permitted by the Promotion’s official rules, or otherwise in accordance with the terms of this Privacy Policy.

  • (5) Legal Matters; Safety : We may disclose your information to respond to subpoenas, judicial process or government requests and investigations (which may include lawful access by US, Canadian or other foreign governmental authorities, courts or law enforcement agencies), or in connection with any investigation on matters related to public safety, or as required or otherwise permitted by applicable law. We may disclose your information to protect the security of our Services, servers, network systems, and databases or in the course of investigating a breach of an agreement or contravention of law or detecting, suppressing or preventing fraud. We also may disclose your information as necessary, if we believe that there has been a violation of our Terms and Conditions, any other legal document or contract related to our Services, or the rights of any third party.

  • (6) Sale or Transfer of Business or Assets : We may sell or purchase assets during the normal course of business. If another entity acquires us or any of our assets, information we have collected about you may be disclosed or transferred as part of any prospective or completed merger, acquisition, sale of company assets, or transition of service to another provider. In the unlikely event any insolvency, bankruptcy, receivership, or reorganization proceeding is brought by or against us, your information may also be transferred as a business asset.

  • (7) Aggregate or Anonymous Information : We may share aggregate, or anonymous, or de-identified information with third parties, including for their marketing or analytics uses.

  • (8) Other : We also may share your information as disclosed to you at the time of collection.



Cookies, Tracking Options and California Do Not Track Disclosures. 

Certain parts of our Site and App require cookies as set out in the section “Information Automatically Collected.” You may adjust your browser or operating system settings to limit certain tracking or to decline cookies, but by doing so, you may not be able to use certain features of the Site or App or take full advantage of all of our offerings.
Our system may not respond to Do Not Track requests or headers from some or all browsers.
Interest-Based Advertising 
We may use cookies or other technologies to deliver more relevant advertising and to link data collected across other computers or devices that you may use.  To understand your choices for receiving more relevant advertising or to manage your settings, please review the information below:

  • To learn more about the use of cookies or other technologies to deliver more relevant advertising and to know your choices with respect to collection and use of the data by these third party tools, you may visit the Digital Advertising Alliance’s (DAA) opt-out page at, and Evidon’s opt-out page at  To opt-out of the use of your mobile device ID for targeted advertising, please see

  • Please note that if you opt-out of receiving interest-based ads, you may continue to see ads on the Site or ads for our Services on other sites, but they may not be based on your interests and may be less relevant to you.

  • On your mobile device, you may adjust your privacy and advertising settings to control whether you receive more relevant advertising, and your preferences on sharing your location.

  • Opt-Out Preferences 
We provide our customers with the opportunity to update their information or opt-out of having their information used for purposes not directly related to placement, processing, fulfillment, or delivery of a product order or servicing of your product. To opt-out of marketing communications, you may use one of these convenient methods:

    • Electronic Promotional Offers. If you do not want to receive emails from us regarding special promotions or offers, you may (i) unsubscribe from our email marketing communications at any time by following the instructions contained within the email.  Please note that you may continue to receive certain transactional or account-related messages from us.

    • Mobile Promotional Offers: When you provide us with your mobile number for marketing purposes, we may send you certain marketing alerts via text message. Standard data and message rates will apply. If you no longer wish to receive mobile alerts from us, you can follow the instructions provided in those messages or otherwise reply STOP to any Pixie Dust alert.

    • Push Notifications: When you use the App, you may receive push notifications. If you prefer not to receive push notifications, you may adjust your settings on your mobile device.

  • Access to or Updating of Your Information 
To update your account information, please sign in to the Site, visit  View My Account , and click on the "Profile Information” link or other relevant link.  If you wish to access, update, or correct inaccuracies in other personal information in our custody and control (subject to certain exceptions prescribed by law), please contact our Privacy Officer as set out below.  We may request certain personal information for the purpose of verifying the identity of the individual seeking access to their personal information records.  



 The Site or App may contain links to third-party websites, applications, or online services, which may have privacy policies that differ from our own. These links are provided solely for your convenience and information. Pixie Dust is not responsible for the privacy practices or the content of such sites.
The Site or App may also offer you the ability to interact with social plugins from social media sites, which may allow us and/or the social media site to receive data from or about you based on your privacy settings on those third party services. In some cases, we may know that you clicked on a social plugin, such as a Facebook or Instagram follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third party operating a plug-in on the Site or App, then such third party may recognize you on this Site or App. Your use of social network plugins is subject to each social media site’s privacy policy, which may be different from ours, so please read these policies carefully to understand their policies and your options. As with linked sites, we have no control over the information that is collected, stored, or used by social network plugins, and are not responsible for the practices of such sites.



Any information you may disclose on our Site or App, in blogs, on message boards, in chat rooms, or on other public areas on the Site or App or other third-party websites, applications, or services that this Site or App may link to, becomes public information.  Please exercise caution when disclosing personal information in these public areas.



Protecting children’s privacy is important to us.  We do not direct the Site to, nor do we knowingly collect any personal information from, children under the age of thirteen.  If Pixie Dust learns that a child under the age of thirteen has provided personally identifiable information to the Site, we will use reasonable efforts to remove such information from our files. 



We have taken certain physical, administrative, and technical steps to safeguard the information we collect from and about our customers and Site and App visitors. While we make every effort to help ensure the integrity and security of our network and systems, we cannot guarantee our security measures. 



We reserve the right, at our sole discretion, to change, modify, add, remove, or otherwise revise portions of this Privacy Policy at any time. When we do, we will post the change(s) on the Site and App.  Your continued use of the Site or App following posting of changes to these terms will mean you accept these changes. If we change the Privacy Policy in a material way, we will provide appropriate notice to you.



If you have any questions regarding this Privacy Policy, please contact our Company via phone at 1-866-404-2627 or send us an email.

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